It’s that time of year again! The holiday shopping season has taken off like a rocket, with an estimated 6.5 billion SEK in sales during Black Friday alone. Swedish e-commerce made record sales again, but still, the cost of poor performance is far too high. Our measurements from 2018 and facts from Amazon about the impact of performance on e-commerce show that more than 260 million SEK in potential sales were lost. For no good reason. Read what you can do about it below.